Choice feminism gets one thing right: You should be able to make the choices that are right for you. And yes, of course that should include the choice to be ogled by strangers, or have your body used as a recruitment poster to bait guys into caring about important causes. Where choice feminism falls down, though, is in assuming that any of those things are actual choices right now.
They’re not….Patriarchy just slaps your face up on a public site with a sign saying “OGLE THIS.” You can decide to be OK with it, or you can decide to raise a stink, but the options aren’t equal — one of them’s going to make for a much harder life, fielding a lot of hostility from people who think you shouldn’t complain. And the option to just not be treated as public property in the first place? That one’s not really live.
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Go ahead and do things that are patriarchy-approved, if you want to. Buy new nail polish! Care about celebrities! Have a giant wedding! Wear a thong in your hair! Put your picture on the Internet! Look good according to particular patriarchal ideas of what looks good! Be flattered when men wolf whistle at you, literally or metaphorically! Whatever aspects of being a “Hot Chick” work for you, enjoy them. Maybe except the hair thong.
But don’t fool yourself that you’re doing so of your own unconstrained free will. Until the woman who doesn’t want to be seen as sexually available can go out with certainty that she won’t be harassed or ogled, your choice to turn heads and revel in attention is a privileged one. Until the woman who doesn’t prioritize appearance gets taken just as seriously in just the same contexts, it’s a privileged choice to achieve certain standards of beauty. You may be doing what you love, but you’re also doing what you’re told.
There’s nothing wrong with YOU for making that choice — you’re doing what it takes to get by, and if you like it, you’re enjoying your good luck. But there’s something wrong when other options engender so much hostility or disdain.

